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I Hate Social Media Research Because…
We’re counting down our Top 10 blog posts of 2013. Coming in at #3 is this post originally published July 20. Oh yes, I’ve heard it all. Having been in the deep end of social media research for several...
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Too Much Data Is Not the Problem
Enough already. I’m tired of presenters complaining that we show too much data in presentations, and I’m tired of research users saying there are too much data in reports. Data is massively important....
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The Data Indicated…
After attending the WAPOR Annual Conference, the ESOMAR Annual Congress, and the MRA Corporate Researchers Conference last month, I was flipping through the notebook of rants and raves that I create...
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A Halloween Lesson in Nominal, Ordinal, Interval & Ratio Data
If you want to choose the right statistic for the numbers in your dataset, you need to know what kind of numbers you’re dealing with. This handy table will help you differentiate between nominal,...
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Have We Been Doing Control Groups All Wrong?
To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. Every time we test a new subject line, a new survey...
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